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PRIVACY POLICY

This privacy policy (the "Privacy Policy") explains how ustrafficrecords.com (“Company,” “we,” or “us”) collects, uses, shares, and protects information of the users of Company’s websites and mobile or other software applications where this Privacy Policy is posted (collectively, the “Website”). This Privacy Policy is designed to fulfill our legal obligations in the places where we operate—including, without limitation and where applicable, the California Consumer Privacy Act (CCPA).

Please note that this Privacy Policy only applies to the Website, and not to websites, applications, operating systems, or other platforms of third parties (collectively, “Third-Party Platforms”), even if such Third-Party Platforms are linked to or accessible from the Website. Each Third-Party Platform will have its own data collection and usage practices, and may use their own cookies, web beacons, and other technology to collect information from you. Company is not responsible for the content or practices of any Third-Party Platforms and, if you choose to visit or use them, you do so at your own risk.

Who controls your information?
Any information or other data provided to or gathered by Company is controlled by:
ustrafficrecords.com
[email protected]
What types of information do we collect?
“Information,” as used in this Privacy Policy, means personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular user or household. Examples include a user’s name, mailing address, email address, or IP address.

Company collects and/or has collected over the past twelve (12) months the following categories of information about you and other users of the Website:
- Information You Provide to Us. We collect information from you when you voluntarily provide it to us over the Website, including as part of registering a user account or ordering reports or services from Company. Such information may include your name, email address, telephone number(s), street address, city, state, or electronic signature.
- Content You Make Public. Company collects information from you that you voluntarily upload to the Website for public display (“Public Information”), such as when you post a product review, or comment on a good or service. Once you submit Public Information, neither you nor Company are able to control how it may be copied, shared, or used by third parties, even if you and/or Company later delete such Public Information. Accordingly, you should carefully consider what personal information you choose to include within your Public Information.
- Transaction and Payment Information. We may gather additional information from you when you order a report or service through the Website or contact customer service regarding a prior transaction. Such information may include your bank account number, credit card number, debit card number, or any other financial information, information regarding the products or services you purchased, the report or product you ordered, and any package deal or promotion you took part in, if any.
- Device/Internet Connection Information. When you use the Website, we automatically gather information made available by your web browser (such as Microsoft Edge or Google Chrome), internet service provider (such as Comcast or Cox), and device (such as your computer, phone, tablet, or fitness tracker), depending on your settings for each. For example, we may collect your IP address, information about the operating system or type of device you use, the device ID associated with your device, the date and time you access the Website, and your log in attempts.
- Internet Activity Information. As explained below in Sections 3 and 4 regarding Personalized Ads, we may also collect information about your browsing history, search history, and information regarding your interaction with a particular website, application, or advertisement, including the Website. We may collect information regarding the websites, application, or advertisement you visited immediately before and after your use of the Website.
- Geolocation Information. We may collect information about where you are located, both generally and at the time you access the Website. For example, we may collect your mailing address or ascertain your approximate location from your IP address.
- Protected Class Information. Due to the specific nature of Company’s services, you may be asked to provide information about your age.
- From Public Records. Company is in the business of selling information and reports obtained from public records, which are aggregated and provided to Company by its Third-Party “Data Providers.” Accordingly, Company may have access to and/or obtain your information from such public records and Data Providers.
- Other Information From time to time, we may collect other information from you, such as when you make a claim for a prize pursuant to a contest or other promotion run on the Website, when you request assistance through our customer service department, or when you voluntarily subscribe to promotions, reminders, or newsletters. You will always be asked for your consent in advance of providing such other information, and we will not collect it without your permission.
How and when do we collect information about you?

Company gathers information about you through the following sources and means:

When you enter or upload information to the Website. Company collects information you provide to us, content you make public, transaction and payment information, geolocation information, and protected class information when you enter such information on a form on the Website (including during registration), purchase products or services, sign up for newsletters or promotional material, enter contests, upload content, post in a forum, and otherwise interact with the Website.
When you communicate with us. Company may also collect information you provide to us, content you make public, transaction and payment information, geolocation information, and protected class information from you outside of the Website, such as when you contact our customer service department, email us (including any response to an email communication from Company), fill out a comment card or provide other information in one of Company’s physical stores or at an event hosted by Company, or communicate with Company via social media, such as by posting on a page hosted by Company or tagging Company in your own post. The information collected off the Website may be combined with that collected through the Website—for example, if you order a product from the Website and later call customer service about the order, the information collected in both interactions may be linked.

Through Cookies, tracking tools, and other automated technologies. When you use any website, certain information can be automatically collected through technological means. When you access the Website, your web browser automatically sends us device and internet connection information and certain internet activity information as described in Section 2.

Company also uses Cookies and web beacon technology to gather device and internet connection information, internet activity information, and geolocation information. “Cookies” are files that are placed on your computer or other device by websites you visit. The primary purpose of a Cookie is to identify you as a unique user of the Website. Company uses the following types of Cookies, some of which are placed by Third Parties, to customize your Internet experience, keep you logged into websites, remember your search terms, and advertise products or services to you:

Type of Cookie	Purpose of Cookie
Necessary	Necessary Cookies are essential in order for the Website to display and perform properly. Necessary Cookies are used to identify you, prevent security risks, and to allow you to perform account-related functions.
Preferences	Preferences Cookies are used to store preferences set by you and each user for their account, such as your language preferences. Preferences Cookies improve your experience using the Website.
Analytics and Performance	Analytics and Performance Cookies collect information on how you and other users interact with the Website.
Advertising	We may also use Cookies and web beacons, including those placed by Third Parties such as Google and Facebook, to deliver Personalized Ads that may be of interest to you. We may also use a web beacon in email messages sent to track your response. Cookies and web beacons also help us and our Third-Party advertising partners ensure you do not see the same advertisements over and over and to identify block unwanted ads. We also use these tracking tools to better understand your behaviors and browsing activities, and to generate inference information, as discussed in Section 2.

You can change your Cookie settings in your Internet browser (e.g., Chrome, Edge, Firefox). If you disable Cookies, some of the features of the Website may not function correctly. For more information, see https://www.allaboutcookies.org/.

From Public Records. Company is in the business of selling information and reports obtained from public records, which are aggregated and provided to Company by its Third-Party “Data Providers.” Accordingly, Company may have access to and/or obtain your information from such public records and Data Providers.

From Other Third Parties. Company may also collect the following types of information from Third Parties, including through pixels, tags and Cookies: device/internet connection information; internet activity information; and geolocation information.

Third Party Partner	Description	Privacy Policy
Google	Company uses Google Analytics to assess user activity and improve the Website.	https://policies.google.com/privacy Google Cookie Policy

Remember, you can change your Cookie settings in your Internet browser (e.g., Chrome, Edge, Firefox). For more information, see https://www.allaboutcookies.org/.

You can better learn about such Third-Party data collection and advertising practices, including how to revoke your consent to Personalized Ads, at the following websites:

www.youronlinechoices.com/uk/your-ad-choices
www.networkadvertising.org/choices
www.aboutads.info/choices

How do we use your information?

Company may use the information we’ve gathered from you or your device, including through Cookies and Third Parties, for the following purposes:

Business Purposes. When Company uses your information for a “Business Purpose,” it means such use is reasonably necessary and proportionate to achieve an operational purpose of the Company. The following are the Business Purposes for which we may use your information:

Business Purpose	Types of Information
For Security. Company uses the information we collect from you and other users to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to identify and prosecute those responsible for that activity.	Information you provide to us; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information
To Fulfill Orders. We use the information we collect from you to process your payments, fulfill the orders of you and other customers, and deliver reports.	Information you provide to us; Transaction and Payment Information; Device/Internet Connection Information; Geolocation Information; Protected Class Information; Public Records
To Improve our Products and Services. Company uses the information we collect from you and other users to improve our product offerings and services. For example, we may consider analytics, demographics, and user feedback collected via the Website in determining whether there is sufficient demand for a new type of report, package plan, or service.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Inference Information
To Improve the Website. Company uses the information we collect from you and other users to provide and improve the Website. We use information to debug and identify and repair errors that impair existing intended functionality of the Website. As explained above, we use Cookies, including those placed by Third Parties, to gather statistical information that helps us understand how you and other users engage with the Website and improve its performance via technological development.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Inference Information
To Personalize Your User Experience. We use information gathered from Cookies to authenticate your logins, determine whether you are logged in or not, to allow you to set personal preferences when using the Website, and to make it so you don’t have to reenter the same information when you visit the Website several times within a short timeframe.	Information you provide to us; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information Protected Class Information; Inference Information
To Communicate with You. We use your information to personalize communication with you, and to respond to your requests regarding your purchases and information on our products and services. We also use your information to notify you of updates to the Terms or this Privacy Policy.	Information you provide to us; Content you make public; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information; Inference Information

Commercial Purposes. When Company uses your information for a “Commercial Purpose,” it means such use is intended to advance Company’s business interests, such as by inducing you to buy one of our products or services. The following are the Commercial Purposes for which we may use your information:

How do we share your information?

Company may share your information with Third Parties for the following purposes:

Business Purposes. When Company shares your information for a Business Purpose, it means such use is reasonably necessary and proportionate to achieve an operational purpose of the Company. The following are the Business Purposes for which we may share your information:

Third Parties	Business Purpose	Types of Information
Service Providers. These Third Parties provide services to Company that allow Company to operate the Website, provide services to customers, communicate with customers, and so forth. Examples include payment processors, email fulfillment providers, customer management services, and so forth.	For Security; To Fulfill Your Orders; to Improve Our Products and Services; to Improve the Website, to Personalize Your User Experience. See Section 4 for more information on these Business Purposes.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information
Our Affiliated Entities. Affiliated entities are different than Third Parties in that they are businesses that are directly related to us and have common ownership with us. We may disclose, transfer, and sell your information to our affiliated entities, in which event, your information shall be treated by the affiliated companies in accordance with this Privacy Policy. Should Company be subject to an acquisition, merger, sale or other change of control or business entity status, we reserve the right to transfer or assign your information as part of that acquisition, merger or sale.	For Security; To Fulfill Your Orders; to Improve Our Products and Services; to Improve the Website, to Personalize Your User Experience. See Section 4 for more information on these Business Purposes.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information
Government Officials and Private Parties Pursuant to Valid Legal Process. We may disclose your information in response to subpoenas, court orders, and other legal processes. In very rare circumstances, we may disclose personal information when we believe it is necessary in order to prevent illegal, fraudulent, or injurious actions that may cause harm to individuals.	To comply with Company’s legal obligations and to prevent illegal, fraudulent, or injurious actions that may cause harm to individuals.	Information you provide to us; Content you make public; Transaction and Payment Information; Device/Internet Connection Information; Internet Activity Information; Geolocation Information; Protected Class Information

Commercial Purposes. When Company shares your information for a “Commercial Purpose,” it means such disclosure is intended to advance Company’s business interests, such as by advertising our products or services. The following are the Commercial Purposes for which we may share your information with Third Parties:

	Commercial Purpose	Types of Information
Other Consumers. We may share your reviews, comments, and other content uploaded by you to advertise and market our Website and the Services, including by reposting your reviews on the Website, in our advertising, or through our social media accounts.	To Advertise to Others. See Section 4 for more information on this Commercial Purpose.	Content you make public

Do we sell your information to others?
No. Company does not sell consumers’ personal information, and has not sold consumers’ personal information during the past twelve (12) months.
How do we protect your information?
Company, and the Third-Party vendors we use to store your information, employ technical, administrative, and physical security measures (such as SSL encryption and HTTPS protocol) that are designed to protect against the loss, misuse, and alteration of the information under our control. We regularly review our security procedures to consider appropriate new technology and methods.

However, no system can be completely secure. Therefore, although we take steps to secure your information, we cannot promise, and you should not expect, that your personal and commercial information, or other communications, will always remain secure.

The safety and security of your information also depends on you. Never share your password with anyone else and notify us as soon as possible if you believe your account security has been breached.
How long do we keep your information?
Company will retain your information for the length of time necessary to fulfill the Business Purposes and Commercial Purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law or valid court order. If you request deletion of your information pursuant to Section 10, your request will be processed according to the timeframes indicated therein and/or pursuant to any applicable legislation.
Do we transfer your information to a different country?
If you are visiting the Website from a location outside of the United States, your connection will be through and to servers located in the United States, and all information you provide will be processed and securely maintained in our web servers and internal systems located within the United States. By using the Website, you authorize and specifically consent to the transfer of personal data to the United Statesand its storage and use as specified above when you provide such information to us.
What are your rights when it comes to accessing, correcting, or deleting your information, and how can you exercise them?
You may access all information we’ve collected and retained about you for purposes of correcting, amending, downloading, or deleting such information. Access can be obtained by logging into your account, filling out a Privacy Request, or contacting us at [email protected]. To protect your privacy and security, we may take reasonable steps to help verify your identity before granting access, making corrections, providing you with information, or deleting information.
- Access and Correction The easiest way to access and correct the personal information we have collected about you is to log into your account. In the alternative, you may fill out a Privacy Request, or contact us at [email protected].
- Right to Request Disclosure You have the right to request that Company disclose the following to you:
  - The categories of personal information we have collected about you;
  - The categories of sources from which the personal information is collected;
  - The business or commercial purpose for collecting or selling personal information;
  - The categories of third parties with whom we share personal information; and
  - The specific pieces of personal information we have collected about you.
  To request such a disclosure, please fill out a Privacy Request, or contact us at [email protected].
- Right to Request Deletion You have the right to request that Company delete any personal information about the you which we have collected from you. To make such a request, please fill out a Privacy Request, or contact us at [email protected].
- California Shine the Light Disclosure Under California’s “Shine the Light” law, California residents who provide personal information to the Website may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please fill out a Privacy Request, or contact us at [email protected].
- Cal. Bus. & Prof. Code § 22581 Disclosure If you are a California resident under the age of 18, and a registered user of any Website where this Privacy Policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please fill out a Privacy Request, or contact us at [email protected] with a detailed description of the specific content or information. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
- RIGHT TO OPT-OUT OF SALE OF PERSONAL INFORMATION You have the right, at any time, to direct Company not to sell your information. You may do so by filling out the Do Not Sell My Personal Information form on the Website.
How do we protect the privacy of children?
- No Users Under 13Company will never knowingly collect any personal information about children under the age of 13. If we obtain actual knowledge that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because we do not collect such information, we have no such information to use or to disclose to Third Parties. We have designed this policy in order to comply with the Children’s Online Privacy Protection Act (COPPA).
- Right to Opt In For Users 13 to 16 Company will never sell the personal information of users if we have actual knowledge that the user is less than 16 years of age, unless (in the case of consumers between 13 and 16 years of age) the user has affirmatively authorized the sale of their personal information.
- Cal. Bus. & Prof. Code § 22581 Disclosure If you are a California resident under the age of 18, and a registered user of any Website where this Privacy Policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please fill out a Privacy Request, or contact us at [email protected] with a detailed description of the specific content or information. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
Do we respond to Do Not Track (DNT) Signals?
DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked. Company does not currently respond to DNT requests.
How will you know when we change the Privacy Policy?
Each time you use the Website, the then-current version of this Privacy Policy will apply. Although most changes are likely to be minor, we reserve the right to modify this Privacy Policy by posting such modification on this page; however, if changes are significant, we may provide a more prominent notice or email you. Depending upon your location, we may obtain additional consent from you.

Unless we receive your express consent, any revised Privacy Policy will apply only to information collected after the effective date of such revised Privacy Policy, and not to information collected under any earlier version.
How can you contact us regarding this Privacy Policy?
You can contact us via email at [email protected]. In this case, your information transmitted by email will be stored. If needed, your information will be relayed to our Third Party partners to for the sole purpose of processing any request by you in the communication.